Sunseeker Robotics Becomes New Partner of F.C. Copenhagen

The agreement marks a significant commercial milestone in Sunseeker Robotics’ growth strategy and will support the company’s positioning in the Danish market.

The partnership with F.C. Copenhagen is a targeted initiative designed to strengthen Sunseeker Robotics’ position as a leading provider of intelligent robotic technology for outdoor environments.

Sunseeker Robotics is an international technology company with origins in Asia. The collaboration with F.C. Copenhagen forms part of the company’s strategic focus on Europe, where Denmark is identified as one of its priority markets.

The partnership does not involve F.C. Copenhagen using Sunseeker Robotics’ products in the club’s operations. Instead, it reflects Sunseeker Robotics’ substantial investment in expanding its European presence. For this reason, the partnership with F.C. Copenhagen has been selected with careful consideration.

“We have set a clear objective to become the leading supplier in the Danish market for intelligent robotic technology and sustainable solutions for private gardens and outdoor spaces. To achieve this, partnering with the strongest commercial platform in Danish football is a natural step for us. F.C. Copenhagen represents performance, ambition, and international outlook — precisely the values we focus on,” says Torsten Bollweg, CEO of Sunseeker EMEA.

Sunseeker Robotics is committed to long-term engagement in the Danish market. The commercial partnership with Scandinavia’s largest football club is therefore centered on creating visibility, brand activation, and business networking opportunities around the company’s technology products.

Through the agreement, Sunseeker Robotics gains access to a high-profile platform with extensive exposure, a strong foothold in Denmark’s capital, and a far-reaching corporate network that will further strengthen its European presence.

“This partnership is a strong match between two ambitious organizations that can help move each other forward. We are pleased to contribute to Sunseeker Robotics’ European growth strategy. At the same time, we are experiencing growing interest from Asia in F.C. Copenhagen, making this partnership a natural opportunity to further strengthen our overall commercial platform,” says Mikkel Grove Lindsted, Commercial Director of F.C. Copenhagen.

Sunseeker Robotics delivers more than 2 million garden equipment products annually and ranks among the top three companies worldwide in terms of market share within robotic lawn mowers.

About Sunseeker Robotics

Founded in 2009, Sunseeker is a global leader in intelligent solutions for the maintenance and development of gardens and outdoor spaces. Its products combine cutting-edge technology with efficient, user-friendly design. The company gained broad industry recognition for its pioneering first-generation wireless robotic lawn mowers (2019–2023), which set new standards in automated lawn care.

Sunseeker’s innovative products incorporate advanced RTK and LiDAR technologies and provide comprehensive maintenance support across two core channels:

• Dealer Channel: Sunseeker Elite, dedicated to the professional dealer channel, focuses on high-performance solutions. The portfolio is led by the flagship X9 Series, specifically engineered for large-scale areas such as sports facilities and fields. It is complemented by the nRTK-powered X Gen 2 Series — including X7, X5, and X3 — designed for various lawn sizes without boundary wires or antennas. The LiDAR-equipped X4 offers real-time environmental sensing and automatic mapping capabilities.
• Retail Channel:For chain retailers and e-commerce platforms, Sunseeker Tech delivers intelligent and user-friendly lawn care solutions for mainstream consumers. The product lineup includes the LiDAR-based S4, RTK + VSLAM-based S5 and S3, and the vision-based V1 and V3 models, bringing advanced robotic technology to a broader audience.

For more information, please visit:

https://sunseekerelite.com/dk

https://sunseekertech.com/dk/